The Institute for Advanced Learning and Research (IALR) is pleased to announce that its 9th annual Decorating the Trees for a Cause program has raised $15,100 for nonprofit organizations this holiday season. Forty-one organizations participated in the program, and each selected a charity for which to collect votes in the form of donations.

“This is the second largest amount we have raised in the last nine years,” said Ellen Bass, Sales & Marketing Manager for the Institute Conference Center. “Thank you to everyone who contributed to make this a successful event and benefit those charities and organizations who support our region in such meaningful ways throughout the year."

Goodyear Tire and Rubber Company’s tree received the most votes and donations. The company’s charity of choice, the United Way of Danville-Pittsylvania County, received donations totaling $7,294.52. Through an anonymous sponsorship, an $800 bonus will also be awarded to United Way in recognition of the first-place results.

URW Community Federal Credit Union’s tree received the second most votes, and their donations, which totaled $1,100.11, were selected to go to the Children’s Miracle Network. For their second-place results, thanks again to the anonymous sponsorship, this cause will also receive a $400 bonus donation.

The four-week voting and display period for the Decorating the Trees for a Cause program ended Dec. 20, and all participants will receive 100 percent of the donations contributed for their trees. Since the program’s beginning in 2010, $101,497.33 has been raised for charitable causes.

The Institute for Advanced Learning and Research serves Virginia as a regional catalyst for economic transformation with applied research, advanced learning, advanced manufacturing, conference center services and economic development efforts. The Institute’s major footprint focuses within Southern Virginia, including the counties of Patrick, Henry, Franklin, Pittsylvania, Halifax and Mecklenburg along with the cities of Martinsville and Danville.

Photo: Goodyear Tire and Rubber Company’s tree raised $7,294.52 for the company’s selected charity, United Way of Danville-Pittsylvania County. As the first-place winner of the most votes and donations, it also received a bonus of $800 made possible by an anonymous sponsor.

Photo: URW Community Federal Credit Union’s tree finished second for most votes and donations collected. It raised $1,100.11 for the Children’s Miracle Network and received a bonus of $400 made possible by an anonymous sponsor.

For other photos, please visit: https://flic.kr/s/aHskNrcM63